SYFY ANNOUNCES THE 2012 UPFRONT CELEBRATION OF WHAT’S NEW AND NEXT ON TUESDAY, APRIL 24 AT THE AMERICAN MUSEUM OF NATURAL HISTORY
NEW YORK – March 1, 2012 – Coming off its most watched year ever, Syfy today announced that it will hold its annual star-studded 2012 upfront at the American Museum of Natural History on Tuesday, April 24, beginning at 6:30PM. This year, Syfy will create an opportunity for guests to live like an “Igniter” – highly imaginative people that move brands forward – along with celebrity Igniters from the worlds of business innovation, music and culinary arts.
Said Dave Howe, President, Syfy: “We’re delighted to celebrate innovation and imagination in such a premium venue as the American Museum of Natural History for our 2012 upfront. In this, Syfy’s 20th year, we’ll be reaching new heights of imaginative entertainment, and we’re looking forward to delivering an unbelievably exciting Igniter experience for our advertising partners on April 24.”
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