Thursday, March 21, 2013

How Syfy Turns TV Shows Into Social Phenomenons

Q&A With Syfy Digital's Craig Engler

Which Syfy programs have the most social engagement and why?

On the scripted side, right now Haven is driving the most social engagement for us. That's happening both because the show is airing new episodes and because we worked with the show's producers to build social components into the show itself. For instance, we created a social story line that lead up to the season premiere and tied into the fabric of the series itself, and two of the show's characters also have an active presence on Twitter. As a result, almost every episode of the season has trended on Twitter.

Keep reading at Mashable

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